Monday, March 24, 2014

SCREW promotional coaster, featuring art by WAYNO

Here's something a little different: I spent this past weekend at the PIX show in Pittsburgh, hob-nobbing with talented titans of cartoondom like Mark Zingarelli, Don Simpson, Jim Rugg, and of course, veteran illustrator Wayno! While chatting with me about SCREW, Wayno mentioned a promo coaster he'd drawn for the paper's art director Kevin Hein in 1996. Upon hearing this news, much like the man pictured in Wayno's drawing, my eyes immediately bugged out, and I begged to see a scan of this fascinating bit of ephemera. The always-gracious Wayno was quick to comply, and here it is! 

Apparently, the thinking behind this object was that the coasters would be scattered liberally throughout NYC watering holes, where inebriates would first see the coaster, then feel compelled to subscribe to the World's Greatest Newspaper, and thus seal their own doom. Did the plan work? Were the coasters distributed as planned? Was there a bump in SCREW subscriptions? Does there remain somewhere a secret stash of these coasters, to be made available one day at a fittingly-obscene price? Dear reader, I'm afraid I have no answers for you at this time. 

No comments:

Post a Comment